Case Study: Earned Media

Generating buzz for a renewable energy startup

The Challenge

The inventor and CEO of Waterotor, a hydrokinetic energy company, engaged us to generate earned media ahead of a Series A funding round.

Strategy and Tactics

We crafted a pitch that would tell the company’s story in a way that would highlight their revolutionary technology, show why they standout from others and set the company up to use earned media for their marketing and finance pitches.

The Outcome

We were able to land a story in Forbes that will tell the story of Waterotor now and in the future.

The Bottom Line

Our client was able to use this piece to show legitimacy to potential customers and investors.