The Challenge
The inventor and CEO of Waterotor, a hydrokinetic energy company, engaged us to generate earned media ahead of a Series A funding round.
Strategy and Tactics
We crafted a pitch that would tell the company’s story in a way that would highlight their revolutionary technology, show why they standout from others and set the company up to use earned media for their marketing and finance pitches.
The Outcome
We were able to land a story in Forbes that will tell the story of Waterotor now and in the future.
The Bottom Line
Our client was able to use this piece to show legitimacy to potential customers and investors.