When Rick Scheen founded his outdoor products company he made a commitment that everything they produced would be Made in America. It’s a brand space which the company is determined to own.
STRATEGY AND TACTICS
We launched a Made in America earned media campaign with a business advice article by Scheen explaining exactly how the company makes it work. By crafting the right language, we achieved an incredible headline and prime position on the Fox Business homepage. [image attached]
The piece started an ongoing campaign built around Scheen’s ‘hell or high water’ commitment to keeping his company’s manufacturing and jobs in the USA.
THE BOTTOM LINE
The best results are achieved when great content creation and long-term media relationships work hand in hand.