The Challenge
To produce compelling video content which would persuade voters to change their state constitution in order to guarantee rights for crime victims.
Strategy and Tactics
We teamed up with one of our strategic partners – one of the country’s best creative agencies – to produce :15, :30 and :60 second digital and television ads. Leading the production process, we wrote scripts, cast talent, conducted on-camera interviews and filmed on multiple locations.
The Outcome
We teamed up with one of our strategic partners – one of the country’s best creative agencies – to produce :15, :30 and :60 second digital and television ads. Leading the production process, we wrote scripts, cast talent, conducted on-camera interviews and filmed on multiple locations.
The Bottom Line
Video can be the most powerful tool for any cause, company or brand. We were proud to use it to improve the lives of crime victims across America.