Case Study: Video Production

American Comeback

The Challenge

The Republican Governors association’s new leadership wanted to enhance the organizations image by highlighting Republican Governors across the country.

Strategy and Tactics

We lead this national re-branding effort called “Driving America’s Comeback,” a national advertising effort designed to tell the success stories and accomplishments of Republican governors. We organized film shoots and interviewed the governors so they could tell their personal stories and visions for their states. We then ran an earned media campaign nationally and in each state to highlight the governors and the new brand.

The Outcome

We successfully landed numerous earned media stories in national, state and local news outlets that highlighted the personal stories and successes of the Republican governors.